With surnames such as Bush, Bloomingdale, and Bloomberg, the Hamptons is a hotbed for Generation Next—those often referred to as the new guard.
She’s also the writer and coproducer of American Beauty and the forthcoming Young Hollywood, both published by Assouline, and the creative director for The Smart Woman Project, a global mobile movement that helps women access information on leadership, health, parenting, finance, and more.
Alessandra Balazs This hospitality heiress, daughter of André Balazs and former Ford Models CEO Katie Ford, has been sitting in on her father’s business meetings and accompanying him on site inspections since she was little.
Nowadays, when she isn’t assisting André on various projects in LA or NYC, she’s lounging on the pool deck at André Balazs Properties’ luxurious Sunset Beach.
Georgina Bloomberg The youngest daughter of NYC’s former mayor, Michael Bloomberg, Georgina is a seasoned equestrian and a regular competitor at The Hampton Classic.
Although becoming a mother a few months ago might force Georgina to take a break, she’ll surely be back in the saddle in no time.
Hayley Bloomingdale The East End is the chosen escape for this fashion heiress who’s already making her mark on the sartorial world through editorial and social media projects for Moda Operandi, the only online boutique where shoppers can preorder looks from the runway.
Along with her stylish cohorts Indre Rockefeller, Taylor Tomasi Hill, and Lauren Santo Domingo, Bloomingdale is a popular face on the Hamptons social circuit.
Hannah Bronfman A career in the music industry seemed inevitable for this daughter of former Warner Music Group CEO Edgar Bronfman Jr., but Hannah has surpassed expectations by becoming a celebrated DJ and model.
Also an entrepreneur, Hannah cofounded Green Owl, an environmentally sustainable record label and multimedia company, with her brother Benjamin in 2007. Bush, Ashley created a web series called Route by Route, which features profiles of successful female entrepreneurs.
Ashley Bush The granddaughter of former President George H. She celebrated with her sister Lauren at the Women’s Health– hosted RUN 10 FEED 10 Party Under the Stars at Bridgehampton Tennis and Surf Club.
Athena Calderone This Brooklyn-based interior designer summers in a Midcentury Modern Amagansett house she collaborated on with Hamptons-based Bates Masi + Architects.