You can win or lose a person's attention with your profile pictures, and it's not because of your looks.
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According to a study by OKCupid, women prefer to message guys of "average" good looks more often than they do the "most attractive" men.
(But the reverse isn't exactly true—on OKCupid, two thirds of male messages go to the highest rated third of women.) So if you're a normal guy, you're already ahead of the game.
Then why do so many guys post Zoolander selfies, shirtless gym pics, and professionally photographed headshots? The woman you're looking for probably doesn't care about that stuff.
What does increase your odds of meeting more people in person, regardless of your gender and orientation, is when your pictures show your hobbies, your sense of humor, your full life, pets, and interests.
More than any selfie, these profile pictures show people how you're unique and interesting.
They tell us that we have things in common with you, lots to talk about, and that it looks like fun to hang out with you.
We've talked about this briefly before, but today we're taking a closer look at what kinds of pictures do well.
Note: This is a guest post in which lots of the advice is geared towards men looking for women—but many of the rules apply all around.
In cases where they don't, we've noted it with some info from OKCupid. Smart people make their pics work double-time: showing their appearance and their interests.