The huge demand from viewers for Asianovelas has prompted Philippine TV stations to import only Korean and Taiwanese dramas.
Its remake, the Korean Boys Over Flowers, starring Lee Min Ho, Kim Hyun Joong, Kim Bum, Kim Joon, Kim So Eun and Koo Hye Sun, also succeeded in capturing audiences.
It was aired in the Philippines on ABS-CBN from May to August 2009 and became a phenomenal success.
In TV5, the third largest network in the country, they aired Asianovelas such as Hero, My Wife is a Superwoman, and the Taiwanese drama Easy Fortune Happy Life, together with the Israeli drama Split, and the variety show Willing Willie hosted by Willie Revillame.
After entering the new millennium at this moment, Korean dramas had began airing in the Philippines since 2003, starting with GMA Network as the very first network to air Koreanovelas starting with Bright Girl; followed by rival network ABS-CBN as the competitor for airing Korean dramas; as well as TV5 and other Free TV networks which they also worked to broadcast Korean dramas through Philippine television.
South Korean dramas is one of the greatest interest of airing foreign programs in the Philippines on its 21st century, which had already aired more than 100 Koreanovelas as of the end of 2014.
Most media broadcasters in the Philippines airing Korean dramas are ABS-CBN (with its former sister channel, Studio 23), GMA Network (with its former sister channel QTV), TV5, as well as minor TV networks Net 25, government channel PTV and among others especially IBC.
Furthermore, airing Koreanovelas in the Philippines are on-going the process of localization, which consists the process of program re-dubbing, pre-editing, post-editing and finalization of the re-production process which had been going on-air at the specific date.
Korean dramas began to be popular in the Philippines in 2003, with shows such as Bright Girl, Autumn in My Heart, Lovers in Paris and My Girl.
One of taking popular of this is gathering importing Korean dramas on South Korea.
The most popular on them are the media broadcasters of KBS, MBC and SBS, as well as other cable networks such as TVN, and more.
Asian dramas have become hits since the 2000s, excluding Japanese dramas.