Mobile porn, also known as mobile adult content, mobile erotica or cellphone adult content, is pornography transmitted over mobile telecommunications networks for consumption on mobile devices: mainly mobile phones, tablets and smartphones.
This service was intended for the increasing range of Private consumers using feature phones in Europe with colour screens.
Since the mid-2000s, many mobile network operators eventually deployed age verification systems and industry regulated explicitness grading levels that gradually allowed mobile erotica to be legally purchase through gated mobile operator portal communities only by consenting adults.
With the onset of smartphones in 2007 and portable tablet computers thereafter, more and more consumers in developed markets have since left these gated mobile operator communities and now browse the internet on their mobile and apps instead for their mobile erotica.
Widespread adoption of Apple's i Phone was initially expected to encourage growth in the mobile erotica industry.
Other companies in the mobile and video industries situated themselves to take advantage of this trend.
Google built a new phone system called Android Market that supports any application within reasonable decency guidelines.
Since then, dedicated adult-only app stores like Mi Kandi or other mobile internet publishers have benefited from this gap in the market instead.
Since its inception in 2002, the mobile erotica business was expected to grow to a market value of .3 billion within its first eight years.
The North American mobile erotica market differs from Europe in that carriers were slow to allow adult sites to use their subscriber payment mechanisms such as billing via premium SMS, declining market growth.
Alternate business models involve offering free videos in the 'tube' style of websites with advertising funding.
For the cost of viewing an ad, users can get free video clips.