The week after, things slow to normal, which could mean the connections were taken offline.JDate & Christian Mingle “This is without a doubt our busiest time of year,” Laura Seldon, the managing editor JDate and Christian Mingle parent company Spark Networks, says.
“We are very happy to see is that the spike in activity is not just passive browsing,” Seldon says, adding that activity picks up even more on the 15th when users look to reignite their love lives. Coffee Meets Bagel February is usually a slow month for the dating site, primarily because of the large spike January brings. Hinge User activity on the dating app doesn’t spike or drop on the holiday.
“From what we’ve noticed, our users don’t obsess about Valentine’s day,” marketing director Karen Fein tell TIME.
“It’s just a day like any other.” Tinder Last year Tinder saw a huge saw a huge spike in downloads and usage — but that might be less about the holiday and more about Olympics gold medalist Jamie Anderson’s pre-Valentine’s Day interview in which she revealed that “Tinder in the Olympic village is next level.” Tinder tells TIME that it has been seeing an increase in messaging in the last week-and-a-half—and Wednesday marked the app’s biggest daily usage ever, up 6.4% from last month.
The lonely hearts club will be raging on the Internet this weekend.
If you’re worried that going on dating sites and apps on Valentine’s Day is a faux pas, then let these statistics assuage your fears and enable your swiping.
The leading purveyors of digital courtship confirm that, for the most part, Valentine’s Day sees a spike in user activity.
(On JDate, instant messaging has gone up 150% on the holiday).
See what happens on your favorite site under the pressure of Cupid’s arrow.
OKCupid Considering that the site’s mascot is the symbol of Valentine’s Day, it shouldn’t be a surprise users celebrate accordingly.