Customer Relationship Management (CRM) is a tool that makes sure you′re one step ahead of the consumer even when she′s online or offline.
It is vital that your online presence communicates the right information in the right manner to the right target group in your region. They like to check and double check any purchase that they make.
But slowly and steadily, the e-commerce segment has begun making inroads into the Indian consumer's psyche.
Heena Ansari, a 32 year old resident of Jamia Nagar in Delhi had long aimed to convert her hobby of making customized jute bags, into a viable business.
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CBI conducts searches at FTIL, MCX, MSEI offices Markets trim losses; pharma stocks gain Jubilant Food Works slips after CEO Ajay Kaul resigns Castrol India surges after block deals Hold consumption related stocks for the long-term Bengaluru bans liquor sales for a day; security upped as SC hears Cauvery case Tata Steel to pay Rs 130 crore as annual bonus to its employees Most Indians disappointed with Narendra Modi's Pakistan policy: Pew survey I'm more optimistic now on 2-wheeler biz: Pawan Munjal Twitter shuts down development centre in Bengaluru Army reserves right to respond, but struggles to find options Air India's new ad targets Indi Go customers GST Council to decide on cess treatment Fin Min says no need to re-notify Act on GSTSmartphone imports to miss estimates External debt grows 2% in March; short-term debt falls Infy exits show challenge for Sikka in biz makeover Renault Kwid performs poorly in Euro crash test Spectrum auction nets Rs 14k cr as deposits Trai seeks details from telcos on congestion levels Look at MF, PPF before investing in NCDKenneth Rogoff: The case against cash Anjuli Bhargava: A potent cocktail of problems A grand failure, again IT's troubled times How tech firms disrupted Silicon Valley's restaurant scene PM Modi meets President Pranab Mukherjee to brief him on Uri developments How India is isolating Pakistan within Saarc Task cut out for Samsung Boxful of opportunities Only 16 per cent women get pay raise when they push for it Mixed salary growth across globe, eight years after start of recession Indian automotive aftermarket biz to grow to billion by 2026The Indian consumer has evolved greatly.